how to get more views on tiktok

How to Get More Views on TikTok? – 10 Powerful Strategies to Increase Views in 2023!

The first question that comes to your mind if you are a TikTok influencer is, “How to get more views on TikTok?” The question is straightforward and simple, but the answer is quite tricky. TikTok is an app that made revolutions by becoming the most popular social media platform for short videos called reels. 

This highly popular app has even influenced other social media platforms, like Facebook and Instagram to introduce the reel feature, so if you are a TikTok influencer who wants to earn more on the TikTok platform, then you must definitely know how to get more views on TikTok since you only get paid based on the number of views on TikTok.

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How to get more views on TikTok? – Follow these simple yet powerful key strategies to increase views

  1. Short and on-point videos
  2. Many relevant hashtags
  3. Following recent trends
  4. Neat and valuable content
  5. Consistent posting
  6. High-quality videos
  7. How-to videos
  8. Collab with influencers or special guests
  9. Participate in TikTok challenges.
  10. Promoting on other social media platforms

What Are Views on TikTok, and How Are They Counted?

Before learning how to get more views on TikTok, and the strategies for that, you first need to know what “views” on TikTok are, and how they are counted. It is considered a view as soon as the video starts playing. Autoplaying, looping of video, or if a viewer is watching your video multiple times, each time counts as a view. However, if you yourself watch your video, it doesn’t count. It is also important to make the viewer watch till the end.

There are 3 types of accounts based on the number of views you get. They are:

  1. Zombie account – 100 or below 100 views (shut down your account and start a new one)
  2. Mid-tier account – If you get 1000 to 3000+ views
  3. Head account – If you have 10,000+ views on your content, it is a head account.

You can download TikTok here:

play store button

1. Short and On-Point Videos

How to get more views on TikTok
How to get more views on TikTok

Though TikTok allows you to post a video with a maximum of 3 minutes duration, it is better to keep it short and sweet. It allows viewers to watch the video again until the end. It is very likely for people to watch a video again that is fast, but not very fast which makes viewers irritated. 

It also helps your video be shown frequently in FYP (For You Page), which can multiply your views on your video. Make sure to make your content more engaging and interesting for the short duration of your video.

2. Many Relevant Hashtags

How to get more views on TikTok
How to get more views on TikTok

Hashtags on TikTok work the same way as other social media platforms. The more hashtags you use, the more your video shows up on several searches. But, not too much that makes your video look like spam. Make sure the hashtags are relevant and frequently searched by viewers. 

The hashtags should be popular and of various relevant categories to your video, so no matter what category people search and watch, your videos are going to show up. If you wisely handle this hashtag strategy, you will definitely see a spike in the views. With that, your video has more possibilities to end up on TikTok’s explore page.

3. Follow Recent Trends

How to get more views on TikTok
How to get more views on TikTok

Another way to get your videos trending is by following the most recent trends, and use trending and popular audio effects, visual effects, and filters. You can even find, and follow the popular video editing methods that are on trend. TikTok is a place for innovation and creativity, so you can make videos along with the trend or can create your own trend. 

For this strategy, you must always keep up with updates and new things; other TikTok’ers use what viewers like the most. So, as much as you want to make viewers on TikTok watch your videos, you must watch other videos to keep yourself up-to-date. 

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4. Neat and Valuable Content

How to get more views on TikTok
How to get more views on TikTok

Remember that no matter what trends you follow, keep it short and use hashtags; people are not going to watch your video if your content is not valuable. Provide contents that are worth watching; if the viewers think they have wasted their time watching your video, they will not rewatch and share your videos. 

Even if you just post a video for only 60 seconds or below, it should be useful, educational, informational, or entertaining. If your videos do not come under any of those categories, then they will not have an effect on viewers.

5. Consistent Posting

How to get more views on TikTok
How to get more views on TikTok

One significant factor that can make your posts more relatable for your followers is to make them familiar with your content. You can achieve this level of familiarity by posting consistently with proper time intervals. Not only that but make sure your videos consist of day-to-day topics that people will find useful and relatable

Consistently posting will make more of your content show up on FYP, which will, in turn, increase views on your video. Moreover, posting videos at regular intervals can make your account show up more in various category hashtags. 

6. High-Quality Videos

How to get more views on TikTok
How to get more views on TikTok

The most important factor that makes people stay and watch till the end is the quality of the videos you post. It doesn’t matter if your content is interesting, if your video is of low quality, or if not very attractive to the eyes; you can get more views if you make your videos more aesthetic/vibrant and add visual effects that are unique and eye-catching. 

Here are some of the criteria your content needs to meet, so your videos can be visually eye-catching:

  • Brightness: Your videos should be on the right level of brightness. Too dim or too bright can be distracting.
  • Steady and Clear: Make sure your videos are not blurry and shaky. Use a tripod to make clear videos.
  • Editing and Special Effects: Anyone can make good videos, so make sure yours stands out by editing and using visual effects. 

7. How-To Videos

How to get more views on TikTok
How to get more views on TikTok

Post content that is relatable to day-to-day events and activities. You can make a lot of how-to videos in the day-to-day category so that it brings a feeling of familiarity, and people can relate a lot more with your content so that it will get shared with friends and family, and also has a high chance of getting viewed again. 

8. Collab with Influencers or Special Guests

How to get more views on TikTok
How to get more views on TikTok

You can reach a wider audience by collaborating with other TikTok influencers. You can make more creative and fun content by combining your style of content with the other influencer’s style of content, which can definitely catch the attention of your target audience. 

You can also invite special guests, like movie or drama actors, singers or any other artists that are already famous. By posting videos with an artist or other famous influencers starring as special guests in your video, you can gain not only views but also followers

9. Participate in TikTok challenges

How to get more views on TikTok
How to get more views on TikTok

Be it Instagram, Snapchat, YouTube, or any other social media platform like TikTok for entertainment, you can always find a challenge everyone is participating in and competing in. By doing this, your content will be featured on a more open and wide platform for people to see. 

You also should make sure your video stands out, and that you are doing it way better than others because your video might not make it in the thousands of other similar videos that are more interesting than yours. 

10. Promoting on Other Social Media Platforms

How to get more views on TikTok
How to get more views on TikTok

You can promote your TikTok content on other social media, which is a direct invitation for people to check out your TikTok account. If you are a person who uses social media on a regular basis, and if you have a decent amount of viewers and followers on other social media platforms, you definitely can use them to get more views on TikTok.

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Frequently Asked Questions

Why am I getting low views on TikTok?

If your content is not interesting for people or not shared enough, TikTok considers it unpopular content, and shows less of your content. 

How do I increase views on TikTok?

You can increase your views by following major strategies, like using more hashtags, catching the audience’s attention with unique, entertaining, or useful content, or following the latest trends. 

Do hashtags work on TikTok?

Just like other social media platforms, hashtags play an important role in the TikTok community for sharing and finding content. So, if you are wondering how to get more views on TikTok then you can use more relevant hashtags as a strategy. 

End of the Reel

These are some powerful key strategies on how to get more views on TikTok. You may definitely be surprised to see your views increase rapidly over a significant amount of time. If you put in all the hard work and effort for whatever you want to achieve, you can definitely get it done. 

You don’t have to sit and worry about how to get more views on TikTok videos anymore. You now have a handful of strategies to try out, and can even conduct a study, experimenting with which strategy works wonders for you, and share your experience in the comments below. 

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